The module focuses on the role of the human communications process within sustainable agriculture and rural development
situations. This module ensures that participants are competent to plan and implement strategic communications campaigns and have the required communications skills to implement the elements of these communications campaigns.

On completion of this course participants will be able to:
‐ explain the critical role of communications in sustainable agriculture and rural development;
‐ formulate the theory of human communications processes;
‐ design a strategic communications campaign;
‐ plan, prepare and deliver effective presentations;
‐ plan, prepare and implement one‐to‐one communication/consultations;
‐ write effective project proposals and reports;
‐ lead group processes and facilitate meetings;
‐ analyse the role of the media in development; script and present items for radio.

Assessment:
Group project: Development of a programme plan
Individual project: Evaluation of the process of developing a programme plan
Written examination